A 22-year-old client name, retired in two weeks.
Nomenclature Studio was hired to rebrand a Series B fintech whose inherited name had a 1.2% direct-navigation rate and a USPTO opposition on the horizon. Using the Brandability Score across 60 candidate pairs, the agency narrowed to four, monitored for drops, and shipped fairhaven.capital at launch.
- 4 finalistsfrom 60 candidates
- +38%brand recall vs. legacy
- 0trademark conflicts