Get Inspired: Using The Bluehost Domain Name Generator, The first steps in building a new website are deciding on a domain name and completing your domain registration.
Your domain name plays a vital role in the success of your business. An excellent domain name will intrigue potential visitors and stick in people’s minds long after they visit the website.
With the Bluehost domain name search tool, you can make the process of brainstorming a website name idea, searching, and choosing your domain name a whole lot easier.
Ready to get Inspired : Using The Bluehost Domain Name Generator. Here’s our guide to Bluehost domain search.
What we’ll discuss today:
- Why having a great website name idea matters
- What makes an exceptional website name idea
- A guide to using Bluehost domain name search
The Importance of an Exceptional Website Name Idea
Your domain name (also known as your web address) may seem relatively inconsequential in comparison to the design and content of your website. However, your domain name can make a big difference when it comes to your website’s success.
A good website name idea can become a substantial aspect of how your brand performs on search engines. Domain names can affect your SEO (search engine optimization) performance, so a great domain name will help you rank well in searches.
An excellent domain can also help you develop a stronger online presence. If you have a memorable, catchy domain name with a professional domain name extension, you’re far more likely to stick in people’s minds and become a widely trusted, respected website.
Features That Make a Great Domain Name
Before we discuss using Bluehost domain name search to find a domain and complete your domain registration, here are a few tips on choosing a great domain name.
Domain Name Length
Try to keep your domain name relatively short. The longer your domain, the harder it will be to read and remember. As more domain names are created, some businesses have opted for longer domains as they are all that seem to be available.
However, according to DataGenetics, domain names that are shorter tend to receive more web traffic. The most common length tends to be around 12 characters, and ideally, the length should be between six and 14 characters.
Domain Name Suffix
The domain name suffix is the extension that follows your domain name. Common domain suffixes include .com, .net, and .org. These are also called “top-level domains,” or TLDs. While .com is the most trusted TLD, others can be just as useful for certain businesses.
There’s a wide range of domain extensions that can offer more specificity for your company, such as .biz, or .info.
There are also second-level domains or geo-location domains that indicate location, such as .co. the UK.
Some new business owners select a random domain name suffix when the .com version of their preferred domain isn’t available. However, it can be important to choose a suitable suffix.
Statista reports that 51.6% of websites use a .com TLD. Many marketers also believe that having a .com domain name can help with SEO.
However, in some cases, choosing a relevant suffix can also be a good first step if the .com is unavailable when you complete your domain registration. After all, as your company grows, you may be able to acquire the .com later.
Choose a Memorable Domain Name
Your domain name length and your domain suffix can help make your domain more memorable. But there are other ways you can encourage visitors to remember your domain (and thus be more likely to type it into the search bar correctly next time):
- Avoid using hyphens
- Keep it close to your business name
- Avoid unnecessary numbers
- Use words that are easy to pronounce and spell
- Make sure it’s unique
Keep It, Professional
Try to keep your website name ideas professional. Even if you don’t have much of a reputation in your industry, a professional-sounding domain name can make visitors think you’re a well-established company.
Protect Your New Brand
Unfortunately, as your company grows, other young companies may try to capitalize on your success by snapping up similar domain names.
We recommend buying several domain extensions and some common misspellings of your domain name to prevent your competitors from taking them.
Check for Copyright Issues
Avoid getting into legal trouble by researching your chosen domain name before you complete the domain registration. Just because a domain name is available doesn’t always mean that another business with the same name doesn’t already exist.
Try searching your website name idea in the U.S. Patent and Trademark Office to quickly double-check that your domain name isn’t trademarked.
Your domain name can help draw in oganic traffic through SEO. If you can, try to incorporate relevant keywords into your domain name if that makes sense for your business.
For instance, if you’re hoping to add a few extra alternate domain names to help with SEO and you run a website that sells jeans, you could try domain names like: